All organisations have an Employer Brand, whether they are aware of it or not. Without a strong Employer Brand not only will organisations have difficulty attracting quality talent, they also risk losing their top performers to their competitors.
In an era where there a substantial skills gap, which is set to increase, failing to develop a strong Employer Brand could leave your organisation vulnerable.
What is Employer Branding?
Glassdoor defines Employer Branding as “the discipline of defining, developing, and managing a company’s reputation as an employer.” It is how your organisation is perceived as an employer in the eyes of the talent community and how you differentiate yourself from your competitors in the labour market. Another way to describe Employer branding is, it’s what your employees and potential candidates say about your organisation when you are not in the room.
How do we help you achieve a strong Employer Brand?
We work with you to define your ideal Employer Brand, establish what your current Employer Brand is, and what needs to be done to move it to where you want it to be. We help you to ensure that your Employer Brand connects with your Vision, Mission Statement and Core Values, and is consistent with your Talent Management strategy.
Contact us to arrange your free initial consultation.