Great! You have made the decision to start and run your own business. At this exciting stage it can be hard to know what to focus your attention on first. If you are seeking direction, it may be helpful to access professional coaching and mentoring to ensure your business and marketing plans get off to a healthy start. Plans should align so that the tactics deployed have direction and purpose. Here are some of the ways you can promote your new business.
There are many options available to you for advertising your business but this activity usually comes with a cost attached. Getting your head inside the target audience is the best way to focus adverts where they will be most effective. For instance, if you were promoting a product to young teens you would research where they hang out, what they typically read and at what times they are most receptive. Armed with this information you can place adverts across media that reaches them.
To capture as many people as possible within the target group, it is an effective technique to broadcast the message across a select mix of channels. For example, you may place a print advertisement in a monthly publication at the same time as running a radio promotion. This casts the net wider to grab attention. As this is an investment in your business, it is important to give time to the research and planning process to get a good return. Make sure adverts include a call-to-action to motivate people to get in touch and help you to measure the response.
2) Partnerships and networking
As an entrepreneur it is likely that you already participate in networking of one kind or another. It is easier than ever to connect with people from all corners of the world online and you should take full advantage. Just like the advertising plan, pick the sessions that will help you to achieve your goals and seek partnerships with people in complementary businesses. Collaborations that provide mutual benefits can help you to reach people within a select group or expand the audience size. Put time aside to network face-to-face and online as this is an effective long-term strategy to keep you and your business visible.
3) Online/digital marketing
A whole world is available to you when it comes to promoting your business online. The digital tool kit for every business includes a website and presence on a variety of social media channels. Key to effective management of your digital profile is to be selective and engaging. Don’t be tempted to sign up to every channel that is available, it is better to use your audience research and have a presence where they reside. This may require you to get to know an unfamiliar channel but with this focus you can really invest in delivering a great online experience. Try to keep up with changing trends because new channels keep appearing and you don’t want to be promoting your business to an audience that has left the building! Your website should act as a shop window, clearly communicating who you are, what you do and what you can offer that is different to your competition.
4) Public relations (PR)
Broadcasting newsworthy stories via the media is another way to promote your business. At the heart of successful PR is a great story, so don’t issue a press release until you have one. This doesn’t mean waiting around for a story to ‘happen’, you are able to influence this. For example, if you wished to promote a new product line, this story alone may not make journalists sit-up. If you hosted a local event where people were invited to try the new product with a VIP endorsement they are more likely to be interested. Keep a lively flow of stories going and consider running a blog to engage your audience with your own publications too.
Delphinium Business Coaching provides coaching, mentoring and strategy solutions specifically designed to support female entrepreneurs and women in business. Contact us today.