You’ve got your business website up and running, but is it performing to the max for you? Your website is the online shop window for your business, and as such, should always be high up on your task list, so you can keep your clients (and maybe more importantly, potential clients) updated and engaged with you and your business.
Sadly we hear of too many businesses that haven’t given their website much thought in months, so here are some top tips to boost your websites performance. You might want to add these to your important to-do list too!
You might love the way your website is designed, but is it easy to use for someone looking at it for the first time? You should spend some time every few months looking around your website and thinking about the “user experience” from your clients’ point of view. Even better, ask one of your supportive clients for feedback – What would they like to see more of? Which service or product you offer is of most interest to them? This can really help guide you into an effective website that will hook in more of your favourite type of client.
It’s great if lots of people are looking at your website, but do you know how they are getting there? And are they the right type of clients or customers you are looking for?
73% of business website traffic comes through “organic search”. Organic search is where someone uses a search engine, types in some words (keywords), and they click your entry from the list. Therefore, if you website doesn’t contain the words your potential clients are typing into the search box, you’re never going to be found.
Think about what words your target market will be typing in, do your research on number of people who are doing this per month, and then add those valuable keywords to your website where they naturally fit. Then the aim of the game is to get to page one for those keywords, this process is called “organic SEO” – Organic Search Engine Optimisation.
Now that we all understand how important having a searchable and findable website is, we can start to tweak our websites to make them as perfect for SEO as possible.
DigiEnable offers “off-site” SEO which helps with generating more traffic and links, but there are many elements of “on-site” work we can suggest to our clients too.
Here are a few basic tips you can start to implement straight away…
File names – When we take a photo with our mobile phone, it normally names the files something like DSC001.jpg – this is not going to help you be found on Google. If before you upload the image to your website you name it something like – Group coaching session – Delphinium Business Coaching North West.jpg – you are not only making it easier to find that image in future should you wish to use it again, but you are adding in vital keywords people could be searching for.
Alt Tags – These are primarily used for visual impaired people who use screen readers to read out webpages, then when it gets to an image, the alt tag is read out instead of the word – if you fill these in with helpful descriptions this will help your visitors with access needs. In turn the search engines see you as a helpful, accessible website and they are more likely to put you higher up the rankings, than your competitors who are not doing this. Alt tags are usually found next to the image details when you upload an image, or can be found via your image library.
Page Titles – For each page you want to be filling in a title with relevant words, so your visitor knows what information they are going to find on that particular page. Giving pages titles like “home” or “page 3” are not helpful for your user, and won’t help you be found in the search engines either. Once you have mastered this, check out your Page Meta Titles and Meta Descriptions, these will also help with your SEO boosting.
Can you 100% say with certainty, your website is accessible for all devices? Mobilegeddon happened in 2015, and means Google and most other search engines now use mobile friendliness as a way to determine the ranking of your website. There’s an easy to use tool to check your website here and if it isn’t mobile friendly, we’d highly recommend getting this done, as now 51% of internet users are using mobile or smart devices. Make sure you’re not missing out on your target markets using mobile!
94% of B2B buyers, research online for purchase decisions. If you and your business are in their eye-line, sharing engaging and helpful content, when they need it most, they are much more likely to return to you when they are ready to make their purchasing decision. SEO wise, search engines are looking at your website for good quality, regular content to boost you up the rankings.
Think about your keywords your potential clients might be searching for, and write content that will be useful for them. Do you have regular frequently asked questions you could make into longer articles or blog posts? Do you focus on supporting a particular sector of business with your product or service? Then write about what you know, what you’re a specialist in, and showcase the knowledgeable, helpful person you are. Then when they’re ready to make their purchases, hopefully you’ll have impressed them immensely.